Week 6- Barker, Chapter 11 (Television and Audience)

Barker focuses on television as the "major form of communication in most western societies" (Barker 2003: 315). While there was a time where television distribution could be described as hegemonic, the rise of the internet, the use of cable and satellite, and the newly arrived Middle-Eastern and Asian news networks challenge the concept of an American dominated single-minded television monopoly. Furthermore, it is important to recognize that a television audience will always actively re-interpret whatever message is conveyed by the screen.